Although not entirely new, it seems lately there have been a rash of ad agencies making use of video game-themed concepts. It's one thing when the ad is for a video game or related product, but the last couple months have seen an increase in ads using game themes where there is no direct connection to the product or service.

American Express - Roddick vs Pong (2006) 0:30 (USA)

Coca Cola - Coke Side of Life - Video Game (2006) 0:60 (USA)

Farmers Insurance - Lord of Mishap (2006) 0:30 (USA)

Fruit of the Loom - Video game - (2006) :30 (USA)

Saturn Vue - Pac-Man (2004) 0:30 (USA)

Hummer - H2 - Asteroids (2003) - 0:30 (USA)

If you like the retro games, you'll also want to check out this fun short,Game Over, created by PES.

Know of any others? List them in the comments!