Adman proposes via a full page ad

True love needs to be announced. So when he (Paul Davia) works in advertising, and she (Sarah Sandberg) does as well, why not propose via a full page advert?

He asks her innocently over the phone, 'can you have a look at my ad on page five of todays paper'? She obliges. She shrieks at the image of a large diamond ring on page five.

He placed an ad in Friday's paper. It had a big picture of a diamond engagement ring. Above the ring was her name, Sarah Sandberg. Below the ring were the words, "Will you marry me?"


Sandberg had just reached her desk at the Grant-Jacoby ad agency on Michigan Avenue when Davia called. He often talks about new customers so it was normal for him to say, "Could you look and see my new ad on Page 5?"


She looked.


She screamed.


He walked in from an office down the hall where he had been hiding.


"I got down on one knee and said 'I love you' and then I asked her to marry me," he said.


She said yes.


Davia had some heart-stopping moments fearing someone would blow the gaff before Sandberg reached her office and saw the paper.


She listens to the radio while getting dressed. Thursday night he sneaked the batteries out of every radio in the apartment. She takes the Brown Line L to work. He saw her off, then jumped into the car and tore down Lake Shore Drive.


Uh-oh. He turned his radio to WTMX-FM and there were Eric and Kathy talking about "this ad" they saw in the Sun-Times. But they had no details.

aaaaw.... *wipes tear from eye* how darn cute. sun times has more.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (11)

  • Dabitch's picture
    Dabitch

    will he take out an equally large ad for the big "D"?

    (someone had to say it..)

    Aug 24, 2003
  • Robblink's picture
    Robblink

    I like the concept, but I think the copy could've been sharper. Plus, the image of a diamond ring is predictable for a wedding proposal. What kind of ad would it be if Mother or KesselsKramer created it?

    Aug 24, 2003
  • Dabitch's picture
    Dabitch

    Aaah, but I think the target market has a soft spot for predictable images of diamond rings... ;) hahaha!

    Aug 24, 2003
  • sport's picture
    sport

    It would be just as predictable - but with an ironic choice of photographer - or perhaps just a photocopied diamond ring. yeah, thats hip.

    Aug 24, 2003
  • Dabitch's picture
    Dabitch

    how romantic, to get your wedding plans announced in all major newspapers.

    Aug 24, 2003
  • Dabitch's picture
    Dabitch

    (what would have happend if she had said no?)

    Aug 24, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What's a big D anyway?

    Divorce?

    Aug 25, 2003
  • Dabitch's picture
    Dabitch

    shucks how sweet. this years feel good story.

    Aug 25, 2003
  • Neaner's picture
    Neaner

    A full page ad?! Just think of the rock that could buy ladies!

    aaah, but Paul works at the Chicago Sun Times. I see. Oh well, he still scores romantic points.

    Aug 25, 2003

Leave a comment