Ads copy art #356 - Harvey Nichols Wolves vs "Head On"

Cai Guo-Qiang: Head On could be seen at Deutsche Guggenheim, 2006 : link.
Head On concept:

With few wolves scattered in the front gallery, all ninety-nine wolves run, gallop, and jump toward the far end of the exhibition hall, where a wall stands. The bravery of the wolves is met head on by the unyielding wall. As the leading wolves go down, many more follow with force and determination. As those in the front fall and pile up, those behind take up their positions.

Meanwhile the Harvey Nichols "sale" ad called wolves created by Y&R Dubai won a Bronze Lion in Cannes this summer.

Omg I forgot, Hat tip Joelapompe, the Badlander-ninja. Wanna see twin ads? He's got'em.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • joelapompe's picture

    There is a great article (6 pages!) in the latest issue of french magazine "Beaux Arts" nammed "When ads are inspired by art" (or something like that), and they show this particular example. I took a caption :
    I really recommand it if you speak french.

    Sep 03, 2010
  • Dabitch's picture

    I bought "Flushed away" for the wee one the other day and almost choked on my popcorn when they freeze the ninja-frogs to the same position as the wolves in the final fight scene. Very funny.

    May 23, 2011
  • Louai Alasfahani's picture
    Louai Alasfahani (not verified)

    NIce catch ;) BTW i love your blog

    Mar 16, 2012