Advertising causing bad driving?

Adland: 

Reuters reports that a study released today reveals that "almost a quarter of British motorists admit they have been so distracted by roadside billboards of semi-naked models that they have dangerously veered out of their lane."

One in five male drivers said their eyes were diverted from the road by posters of scantily clad women -- such as the saucy cleavage shots of model Eva Herzigova in her notorious adverts for Wonderbra.

However only one in 10 women were put off by the sight of a semi-dressed male model.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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