Advertising is like a cult

"but not like a cult in a bad way or anything like that, like a uh, good cult." The Mentorship do their best Tom Cruise impressions talking about something that they say is different from traditional advertising internships (though they fail to explain how - I had live briefs and real clients at my ad school already, and every day on my internships, plus senior creatives watching over me specifically... and I even got paid a wee sum of money.. so what's the difference guys?)

Comments (7)

  • malkie66's picture
    malkie66

    "Don't be afraid, you'll like it here - I promise" - sounds like a pitch for a retirement village. Or heaven. Or a cult.

    Mar 17, 2008
  • mikemystery's picture
    mikemystery

    it's meant to be funny. It's a parody of Dianetics recruitment. It's a funny ad idea "let's pretend its a cult and we're brainwashed and it's somehow different from other internships".

    RC are you RC? C'moan adgrunts. It's a funny joke

    Mar 18, 2008
  • Dabitch's picture
    Dabitch

    Oh so the it's-not-at-all-different-from-any-other-internship is funny because they tell us about it in cult-like fashion? How meta. (I get it's meant to be funny, I just don't think that it is - but humor is very subjective)

    Mar 18, 2008
  • adlib's picture
    adlib

    I thought it was pretty funny. Not as funny as Tom Cruise though.

    Mar 18, 2008
  • kurtberengeiger's picture
    kurtberengeiger

    I didn't think it was funny. It was more creepy than anything else. And cheesy.

    Mar 18, 2008
  • aby902's picture
    aby902

    Not funny, it is too Kool-Aid ish.

    Mar 18, 2008

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.