Advertising is like a cult


"but not like a cult in a bad way or anything like that, like a uh, good cult." The Mentorship do their best Tom Cruise impressions talking about something that they say is different from traditional advertising internships (though they fail to explain how - I had live briefs and real clients at my ad school already, and every day on my internships, plus senior creatives watching over me specifically... and I even got paid a wee sum of money.. so what's the difference guys?)

Comments (7)

  • malkie66's picture

    "Don't be afraid, you'll like it here - I promise" - sounds like a pitch for a retirement village. Or heaven. Or a cult.

    Mar 17, 2008
  • mikemystery's picture

    it's meant to be funny. It's a parody of Dianetics recruitment. It's a funny ad idea "let's pretend its a cult and we're brainwashed and it's somehow different from other internships".

    RC are you RC? C'moan adgrunts. It's a funny joke

    Mar 18, 2008
  • Dabitch's picture

    Oh so the it's-not-at-all-different-from-any-other-internship is funny because they tell us about it in cult-like fashion? How meta. (I get it's meant to be funny, I just don't think that it is - but humor is very subjective)

    Mar 18, 2008
  • adlib's picture

    I thought it was pretty funny. Not as funny as Tom Cruise though.

    Mar 18, 2008
  • kurtberengeiger's picture

    I didn't think it was funny. It was more creepy than anything else. And cheesy.

    Mar 18, 2008
  • aby902's picture

    Not funny, it is too Kool-Aid ish.

    Mar 18, 2008

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.