Advertising on ice. A cool new way to launch a brand?

Adland: 

Those crazy nerds at Nokia. Now they're inventing advertising on ice. Newscientist reports on this new "ice touchscreen" which could become a media near you in the future. "The system can be used in cold countries, to create advertising displays..." Read: the most likely place you'll find this is at The Ice Hotel showing some new Absolut campaign. Either way, I'll admit it's kinda cool. Bad pun intended.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.