Advertising on ice. A cool new way to launch a brand?

Those crazy nerds at Nokia. Now they're inventing advertising on ice. Newscientist reports on this new "ice touchscreen" which could become a media near you in the future. "The system can be used in cold countries, to create advertising displays..." Read: the most likely place you'll find this is at The Ice Hotel showing some new Absolut campaign. Either way, I'll admit it's kinda cool. Bad pun intended.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.