Advertising on money, something that GoGorilla did earlier this year for Traffic in the US, and FlyMe did in Sweden, will soon be illegal and companies like MoneymarketingMedia will have to find new spaces to exploit for ads. Actually it already is illegal to deface coins and bills in most countries, including Sweden, but after the FlyMe campaign earlier this year Sweden's National Bank decided to word a new law more sharply to prevent any 'loopholes'. Sweden's commerce group are very positive to the idea and have already asked all their members not to accept any "ad-coins" in shops. The National bank hopes the new law will be in effect January 1 2005, MoneyMarketingMedia are critical of the idea of a new law which they think is "vague and unnecessary" and are protesting it, of course.
The image is the best example of a coin-ad that we know of - here advertising on a coin makes sense. If there's something I can't stand it's ideas in "new media" just for the sake of it.