It’s the battle over product placement! Hear Commercial Alert’s executive director, Gary Ruskin, and iTVX’s CEO, Frank Zazza, debate the affects advertising has on our culture: the good, the bad and the ugly. Gary Ruskin, working along side Commercial Alert's co-founder Ralph Nader, is an expert on commercialism in schools, government and the effects of advertising on children and public health. Frank Zazza helped coordinate the placement and promotion of Reese’s Pieces in the movie “E.T.” as well as working with the writers of “Seinfeld” on the “Junior Mint”, “Snickers”, “Twix Bar” , and “Pez” episodes.
The Advertising Show - Battle over Product Placement