The Advertising Show talks to Ruth Stevens

Hear B2B marketing expert, Ruth Stevens, and direct marketing heavy-hitter, Steve Tharler, talk shop about how to increase retention, write successful creative and create realistic marketing strategies. Ruth Stevens, president of eMarketing Strategy, has held senior marketing positions at Time Warner and IBM as well as teaching to graduate students at NYU and Columbia. Steve Tharler, partner at Tharler/Opper, has over 30 years of agency experience in strategy, concept development and copywriting and is on the faculty of the Virginia Commonwealth University Interactive Marketing Institute.

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