Agency Gets Costly Dot-Com Lesson




Agency Gets Costly Dot-Com Lesson

Though they're an e-biz flunk out, bankrupt wound up teaching former agency DeVito/Verdi a thing or two about dot commerce.

Dennis Publishing is suing the agency for $270,000 worth of unpaid ads that ran in Maxim magazine. For the agency's sake, the litigation hopefully ends here. God forbid should decide that a media plan that promoted its text book website in Maxim contributed to its demise.


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