I have a mad headache, so let me just say, YEAY SWEDEN, and get on with it.
New York, N.Y. – March 18, 2009 – The 2009 International ANDY Awards, one of the most coveted advertising awards and first show of the season, announces the year’s winners for most outstanding global creative work. The GRANDY, the ANDY’s top honor as Best in Show, has been awarded to BBH NY for its groundbreaking and innovative integrated campaign “Dig Out Your Soul In The Streets” that launched Oasis’ latest album. Sponsored by Rackspace, the Show and Party, now in its 45th year, takes place this evening at Terminal 5 in New York City.
The winner of the GRANDY Award receives $50,000 in cash award, the GRANDY “championship” ring, and acknowledgement as Best in Show. BBH NY’s campaign for Oasis’ seventh studio album was a fresh, guerilla marketing approach to “reinvent an album launch” not through traditional means but on the streets of New York.
The group taught NYC street bands their songs, who then publicly performed the music weeks prior to the album release in conjunction with an extensive viral/PR-driven campaign including news on Oasis fan sites, the NYC website, in consumer media and a documentary that was globally distributed through MySpace (and viewed more than a quarter of a million times). At the Show & Party, two of the groups, Dagmar (a rock duo) and Next Tribe (a psychedelic rock band with beat boxer) made an appearance and played the songs that launched the album.
BBH NY Creative Directors: Kevin Roddy, Calle Sjönell and Pelle Sjönell.
Tallying The Score
The big winners of the 2009 ANDYs are:
TBWA, with a total of 6 awards (5 for TBWA\China in Shanghai, and 1 for TBWA\Chiat\Day NY);
BBDO, with a total of 6 (2 for Germany), 2 for CLM BBDO in France, 1 for BBDO/Proximity Malaysia in Kuala Lumpur; and 1 for the NY office jointly with MJZ (LA);
Goodby Silverstein & Partners winning 4 ANDYs;
Leo Burnett taking home 4 (2 for Toronto, 1 in London and 1 for Vitruvio Leo Burnett in Madrid:
Saatchi & Saatchi winning 4 (3 in NY and 1 in LA);
Y&R receiving 4 ANDYs (2 in Paris, 1 in Melbourne and 1 in NY).
Other agencies winning ANDYs are DDB in London and Paris (3), BBH London and NY (3), Droga5 (3), Wieden & Kennedy in Portland and Amsterdam (3), and Crispin Porter + Bogusky (2). The most Gold went to Droga 5, BBH and Leo Burnett, each receiving 3; Silver’s top recipients are Y&R and Saatchi, at 3 each; and taking home the most Bronze are BBDO with 4; and DDB, Wieden & Kennedy and TBWA individually at 3.
Additionally, one Gold went to la comunidad (Buenos Aires) and to Outsider USA (Santa Monica), a Silver to Johannes Leonardo (NY) and Publicis & Hal Riney (San Francisco), and a Bronze to Great Works (Stockholm), Colman Rasic Carrasco (Sydney), and JWT (NY).
Droga5 Takes Two: The Richard T. O’Reilly Award and The Innovation Award
Droga5 took home two major awards at the ANDYs: The Richard T. O’Reilly Award (for Public Service Announcement) and The Innovation Award (ANDY’s newest category), both for the agency’s Million campaign. This is the second year that Droga5 won the O’Reilly Award, acknowledging the agency’s talent for creating compelling, memorable work that impacts social issues. Last year, Droga received the award for its Tap Project campaign for UNICEF. The Innovation Award, celebrating innovative fresh thinking, was established as a platform for inspired, imaginative work in any medium generating extraordinary buzz and setting the tone for how the industry is moving forward.
The Million campaign, created for the NY Department of Education, was designed to inspire students by engaging their interest in cell phone technology and interactivity. The campaign “re-branded” scholastic achievement for New York City’s public school students by reinforcing the connection between academic performance and future success. In place of a traditional advertising campaign, the program recognized and rewarded students’ personal achievements with something they actually wanted. Partnering with Verizon and Samsung, the Million, a free cell phone with free talk time and text messaging, rewarded students for excellent attendance, behavior, classroom participation, homework and grades.
Elements of the campaign included collateral materials (posters, flyers), a dedicated website and PR. (Creative Director: Duncan Marshall; Art Directors: Matty Burton and Cam Blackley.
Miami Ad School Europe First ANDY Global Winner for Glenn C. Smith Scholarship
The Glenn C. Smith Scholarship, bestowed annually to the ANDY Student
Competition winners, was won by The Miami Ad School Europe in the magazine category for Mercedes Benz; the three ads in the campaign were entitled “Girl,” “Shoes” and “Soccer.” This is the first time the Miami Ad School (a frequent ANDY recipient in the U.S.) has won for the Europe branch. Creative team: Armand Leitis and Christian Bunnemann.
Mark Waites, Creative Director and Founding Partner, Mother London and Chairman of the International ANDY Awards said about this year’s judging and final results “it’s become very clear that new thinking in new media has replaced traditional ‘advertising’ executions. Clients and their agencies are becoming adept at embracing unusual approaches, concepts and mediums to transport their creative vision into work that makes viewers take notice and respond. Reaching consumers any place and any time has become a given but the most creatively open minds are setting their advertising apart, formulating unexpected ideas that are accessible to the audience.”
He went on to add “I’m extremely proud of the work we honor with an ANDY. It’s always inspirational, thought-provoking and an indicator of where our business is evolving. It’s been an enormous privilege to serve as the show’s Honorary Chairman for the past two years and I feel great excitement and optimism for how the challenges we face in today’s business climate will result in opportunity and innovation.”
The ADVERTISING Club (www.theadvertisingclub.org) is the premier organization for
all communications professionals in New York. The Club, founded in 1896, offers its members a forum to exchange ideas, make connections, and honor excellence. The Club’s Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of the International ANDY Awards (www.andyawards.com), which acknowledge outstanding creative achievement in advertising around the world.