Dabitch first reported back in January of Bonzo barking billboards usin' ultrasonic sounds to attract people's poochies. Well, only a few months later, along comes something just a wee bit stronger that wants to take the number one position...
Ahhhhhh... the winsome olfactory goodness of eu de canine peeapplied to posters in the UK. Is there any doubt that this inspired modus operandi will leave a mark in the advertising world!?
Urine for a treat by reading all about it here.
(link is dead - new link: Guardin Advertising)
NOTE: I apologize for the punishing wordplay, but I just couldn't hold it in any longer ;-)
case film now available at Gravity ink