Announcing the domain on's developers blog.

SvD (Svenska Dagbladet) had me interviewed as part of a series where they ask web developers and site creators a handful of questions including "what's the most interesting thing on the net right now?". the interview is here on Utvecklingsbloggen "Åsk Wäppling". Here I prove that nobody looks good in wide angle lenses and that Swedish indeed sounds like bork bork bork.

Vi bygger internet: Åsk Wäppling, from Pelle Sten on Vimeo.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Allan1's picture

    Since I don't speak Swedish, this was almost only a chance to hear you pronounce your name, and to hear what your voice sounds like - even though, you're right, it sounds like bork bork bork. :-) .

    I was able to run the printed text from the website through a translator program (Babylon), but it only translates a sentence at the time. And of course, it could only translate the printed text.

    May 13, 2009

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