Another KFC advert under fire

Adland: 

The Media Guardian reports that KFC's latest UK advert is being accused of encouraging bad table manners.

Apparently the ASA has received 340 complaints the Zinger Crunch Salad advert created by BBH.

"Generally, the complainants think that the ad encourages bad manners among children, making it appear funny to speak or sing with a mouth full of food," an ASA spokeswoman said.

Although the ad has been on air for just over a week, the flood of complaints means it is already one of the most controversial of the year. Last year only four TV commercials attracted a higher number of complaints.

The ad shows a group of women in an emergency call centre singing to one another while they are eating their lunch.

The voiceover artist, who also sounds as if she has been eating, brings the action to a close with the line: "The new Zinger Salad - it's just too tasty."

It was only two months ago that KFC got into hot water with the ASA over an advert for their Mini Chicken Fillet because it was shown larger than the actual size.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (5)

  • Plywood's picture
    Plywood

    With all the really evil things happening in the world, the amount of energy people dedicate to fucking stupid complaints like this is truly astounding.

    May 05, 2005
  • Dabitch's picture
    Dabitch

    Hahaha, yeah gotta agree with Plywood. Having witnessed rows of small kids do the mouth-full thing at a kindergarten I can assure these parents that the creative little buggers don't need no help from the telly to come up with that classic move.

    May 05, 2005
  • James_Trickery's picture
    James_Trickery

    Guys, if we could harvest the energy spent on these kinds of inane complaints we might solve the energy crisis. And unlike oil, it'll never run out!

    May 07, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I'm pretty sure the talk-with-food-in-your-mouth maneuver has been around for decades ;)

    i have been doing it for 28 years. :P

    Jun 02, 2005
  • TDD's picture
    TDD

    If the television commercials will not not teach children proper manners, then who will?

    Jun 02, 2005

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