Anyone else feeling the similarities between Spiegel Icons and Billboard icons?

So, everyone remember the Billboard Magazine kickass Cannes Grand Prix winning "Icons" ads, where the images of famous musicians would be made with red, yellow, blue and black images of other musicians? Yeah, it was tres clever, especially the little photo booths where you could get one of these images made from a photo of you.

Kind have an itch to scratch here. It reminds me a tad of the Spiegel campaign from DDB Dusseldorf made in 2006. Hundreds of wee icons would make the images of Bush, Mao and the iconic portrait of Che - little bombs, oil drills, that sort of thing.

Just me? Either way, they're still a little different.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • joelapompe's picture

    It's not just you. I've tweeted about this lookalike on July the 26th ;-)
    I have the same feeling as you... it's very close to the Spiegel campaign... it really works the same way...

    Jul 29, 2010
  • Neo's picture

    Very much the same idea. I think we can find a few more examples of this.

    Jul 29, 2010
  • Dabitch's picture

    I knew I should've emailed you Joe, of course you'd be on the same case, we're practically brain-merged!

    And Neo, a few more examples? Hmmm, naaah, I dunno - the idea still feels pretty fresh to me. Not like ancient seen-a-bazillion-times. But hey, if you find one, post it in the comments. "file attachments" do that.

    Jul 29, 2010
  • Anonymouss's picture
    Anonymouss (not verified)


    May 23, 2011

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