Internet News reports:
America Online is expected to announce Wednesday that it has signed on as official presenting sponsor of the "The AOL Super Bowl XXXVIII Halftime Show," to be produced by MTV.
Dulles, Va.-based America Online, will unveil three new 30-second spots, which are still in development, for the occasion. BBDO Worldwide is AOL's agency of record, but an AOL spokesperson could not confirm what agency is handling the creative. In November, AOL put its interactive creative and media accounts in review. Interactive has been handled by atmosphereBBDO. AOL will milk the sponsorship -- and its NFL connection -- for all it's worth. For a week before the February 1 football game, it will host an interactive theme park in Houston offering entertainment and displays. Immediately after the game, AOL will post its annual Super Bowl Commercial Showcase, offering its members streams of the big-budget, high-concept ads the football extravaganza famously attracts. The showcase will include exclusive behind-the-scenes Super Bowl content.