APA names top UK 50 adverts of the year


On Thursday, September 16th, the APA showcased of the best 50 commercials of the year made by UK agencies and production companies at the Victoria and Albert Museum in London.

"Adverts for John Smith's beer, featuring Peter Kay and Danny Baker, and commercials for the directory inquiries service The Number, featuring runners with big moustaches, are among the Advertising Producers Association's new list of the cream of comical British adverts. The adverts for Orange mobile phones, making fun of a film-funding panel who try to twist ideas for movies to include mobile phones and the word "orange", have made it into the list for the second year running." reports the Independent.

The Scotsman also reports that the Adidas ad "starring England sporting heroes Jonny Wilkinson and David Beckham was voted among the best of the year. The advert, for sportswear giant Adidas, features Rugby World Cup champion Wilkinson and soccer captain Beckham practising their kicking skills."

Other adverts to make the list include "Doorstep challenge", the John Smith's spoof Daz advert starring comedian Peter Kay, and Guinness's latest take on its famous "Surfer" ad for its Extra Cold range.

This morning the Media Guardian reports:

Other ads to grace the Advertising Producers Association list include Sony Playstation2's "Mountain" advert and a commercial in the Virgin Mobile "Idle thumbs" campaign.
In terms of creative excellence mobile phone maker Orange and car manufacturer VW walked off with the top honours. Each had four adverts selected by the APA judges. Sportswear manufacturer, Nike, has three adverts in the list.
The top commercials director was Danny Kleinman, with four commercials in the top 50, including Artery, his anti-smoking ad for the British Heart Foundation that showed a doctor squeezing fat from the aorta of a 32-year-old smoker.

Last year's full list of the top 50 can be viewed here.

Not sure if the new ads will be at the same url. Will try to keep you updated if there's new info.

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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