The Apoliva ads get even scarier - now with added snot.

Image Copyright Ulrika Good

Ulrika Good has a quick update on the Apoliva campaign which scared the bejesus out of at least 90,000 Swedes who joined a facebook group declaring they were very very afraid. Print ads are now appearing in womens magazines, and there's a glued sample stuck to the page. When removed, the glue looks like snot runnig from the models nose - eeew. Unlike with the hombre magazine sticky spreads or the Powa anti rape ads this sticky position was not planned.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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