You probably caught the headlines, apple uses former windows users in testimonial ads where they describe how they felt once they switched to mac. created by "the thin blue line" director, this story headlines in NYT and various puter geared online newsources.
In one commercial, a man describes his windows PC era as "being stuck in an unhealthy relationship". Apple wants you to switch lovers.
Is this the campaign that will convince those pesky PC users? ;-)