Are you SURE you want to be a brand?

Adland: 

If I had a nickel for every last social media guru ninja wizard who said breathlessly "You are your own brand," I'd have enough money to shut the internet down. And why would I want to do that?

Because I am not, repeat, NOT a brand. I don't need to add a ™ next to my name. I do not live in fear of declaring bankruptcy on myself. I have not once gone public with an overvalued stock price. And I certainly haven't had to do a massive mea culpa on social media for something stupid I've said.

See, the only human brands out there, are the ones who work really hard at to become a brand. All the while unaware that any of the above circumstances will happen to them sooner or later.

You know another reason I don't like being referred to as a brand? Because they people who buy into it, are people like everyone's favorite narcissist, Mr. Kanye West.

Kanye, the person has become a brand. So much so that now an um, entrepreneur has set up an Etsy store where you can get your favorite Kanye tweet hand-stitched and framed. Made to order. One of a kind.

In other words, this is Grandma Moses art for 2012. What's also astounding is that unlike real brands which require you to buy them, you can now make a buck off the brand by appealing to the fans.

Oh and dig this curious disclaimer on the store's site:

**Also, because each of these are completely hand-stitched, each one, even if it's a tweet I've stitched 100 of, is One Of A Kind.

It kind of makes me laugh until my head hurts to follow the logic of that. But then it also kind of hurts my head to read anything Kanye tweets, hand-stitched or not.

Can we please now make a pact to never refer to each other as brands ever again?

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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