ASA lets gucci go

Adland: 

The jury is in : the Gucci ad featured earlier gets okay from ASA

LONDON (Reuters) - A Gucci advertisement featuring a woman with her pubic hair cropped in the shape of a letter "G" got the go-ahead from Britain's tough advertising watchdog on Wednesday.

The ASA, which has a reputation for taking a harder line than its counterparts in other European countries, judged the advertisement was targeted at sophisticated, adult fashion magazine readers who would not be offended.

"The image was intimate rather than aggressive and... although it was likely to be considered tasteless by some readers, it was unlikely to cause serious or widespread offence," the ASA said in a statement.

Sixteen people had complained about the ad, arguing it was offensive and sexist, not to mention "indecent".

Comments (6)

  • claymore's picture
    claymore

    I see nothing wrong with a Gucci coochie.

    Feb 26, 2003
  • Dabitch's picture
    Dabitch

    You're right. But you shouldn't beat around the bush to long though. Look at the guys face.

    Feb 27, 2003
  • anonymous's picture
    anonymous

    I think that people who have a problem with this ad , should see therapist and take a chill pill.

    Feb 27, 2003
  • anonymous's picture
    anonymous

    I think that people who DON'T have a problem with this ad, should see a therapist and take a chill pill.

    Feb 27, 2003
  • Dabitch's picture
    Dabitch

    yeah - he looks like a deer caught in headlights, kneeling to the holy Graal - as he suddenly realises his date is a golddigger with a branded crotch-----

    Feb 28, 2003
  • Dabitch's picture
    Dabitch

    oh that makes sense - G is for Gold digger! :)) ha!

    Mar 03, 2003

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.