Asics—a melding of souls, er, soles. - (2010) 1:05 (Amsterdam)


Automotive and tech brands aren’t the only ones who can do the exploding-reconstructing product cgi porn thing. Asics just slapped you freaks across the face with this pure running as sex amazement. While the company as of late has focused more on the meaning behind its name (sound mind, sound body), this spot melds the soul of nature with the sole of a runner—in near-perfect harmony. Warmy bourgeois beverage indeed. (Directed by PostPanic’s Mischa for Amsterdam Worldwide.)

about the author

Leave a comment