Assvertising reaches Italian behinds.
When assvertising first reared it's ugly bum I deliberately ignored it, because quite frankly shocking for attentions sake is nothing but a cheap trick. And an old one at that.
Amazingly enough, "assvertising" continued, appearing at some photography convention where long-legged models in miniskirts would bend over to reveal "KODAK" on their asses. Kodak moment indeed. Remind me to never buy their crap again. Well, we've just received a press release explaining that assvertising has finally reached Italy. This you have to read to believe.
Below is the press release (in full)
MTN: The ass-vertising arrives finally in Italy too.
It was MTN Company, a brave and innovative integrated communication agency of South Italy, to realize about the great potentials of the bottom as advertising media.
The agency has taken advantage of the ass of fascinating models to promote itself and its creative minds, and to launch the new company website (www.mtncompany.it).
Models have been walking around italian towns, attracting people's gaze not only by their body appearance. In fact girls have rising their skirt more than once, showing their bottom and white panties with MTN logo.
The ass-vertising has been used within a wider re-positioning campaign, characterized by the integrated use of traditional and non-traditional communication media, like a stickering actions all over South Italy.
The operation has given excellent results: within only a week the website accesses have raised over four times, and the news is spreading all over the net.
That's what happens when a company success is not only a matter of. look!
So, assvertising finally reaches Italian behinds but does it leave a favorable impression of the brand on peoples minds? Suddenly drab lingo like "re-positioning" and "access" is seen in a whole new light.
You cant help but mock this "media", Leslie suggest that "...the originators of this idea are hard at work on new advances in advertising media like the HootchieTag(tm), WangFlag(tm), and the much anticipated BoobieBoard(tm)."
As for future clients that might benefit from employing this media, adlist suggests, muffler shops, Ballpark Franks, Target, Moon Pies, Mrs. Butterworth's Syrup, Crackerbarrel Cheese, Honey Baked Hams and a perhaps a Legal firm.
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