Brian Baderman did a much better job. His ad is dark comedy, while the Audi one is not funny at all. Considering the topic of suicide is a hot button, it has to be outrageous like the Citroen ad. Adding to that, the AUDI brand never does funny ads, they are always serious, so it is way off in tone of voice for the brand.

Yeah, like Paul Lavoie said:

"That brand would never speak that way. You're speaking that way. You're imposing as a creative person that kind of language onto a brand who would never do it.

The Audi ad looks like a US job. I base this assumption on the end scene, which I think is meant to be funny.

Hmmmmm... That's a good point, anyone see anything in the video that reveals what country it might be from? Parking garages have "P" as letters in the states too, right?

We're all chatting under the audi vs citroen post, meanwhile it's the spec film alone that tours the web and is retweeted like hell. :))