This scary future is predicted in Keiichi Matsuda's short film, produced in his final year in Masters in Architecture as part of a larger project about the social and architectural consequences of new media and augmented reality. The protagonist wanders through a slew of augmented reality ads to make himself a cuppa in his augmented reality kitchen. The "girl from Ipanema" playing and the tweets from a mate who wonders if anyone is up for a "RL" meeting nails this firmly in the nightmare future scenario corner.