Aww, rats.

Boy, you'd think that after the Black Death and other happy fun times, that Britain would have figured out that filth=rats, and rats=bad by now. Nope.

Well, it's time for a bit of public awareness again, along with a somewhat disturbing commercial. Enjoy, and pick up after yourself, for godsake!

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.