Back in May, TV spots featuring Baby Spice, aka Emma Bunton, began airing in the US. Now they are running print ads (or at least I've come across one) to go with the campaign.


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Wow. that. is. really. bad.
I find it rather frightening.
"Prego - it's in there" . Perfect. It even looks like she's wearing a maternity dress. Or perhaps the Americans don't use "prego" in the same way as us Australians. This would get a big laugh Downunder. It's begging to be photshopped to show her at about 8 months.
Last night I saw an Olive Oly version. Not sure if it's a much newer version or if it came out around the same time as the Baby Spice one.