about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Same media idea, but different executions. As long as the reasons for using both sides are distinct, I wouldn't condemn. But the campaign about two unlikely people walking toward each other sounds awfully close to this Ariel idea.

    Jul 20, 2006
  • Plywood's picture

    About 8 9 10 years ago Labatt Blue did print/outdoor in Canada showing interesting character A walking down one street toward a corner about to run into interesting character B coming down the other. No I can't remember any of 'em.

    Jul 04, 2006
  • kurtberengeiger's picture

    Exactly. It's been done before because this is just a simple media solution. The creativity is in how it's used. So I don’t feel necessarily inclined to call it a badlander...

    Jul 04, 2006