Bad meat detector: When the meat is bad, the label will tell you.

Bad Meat detector

This is brilliant and worthy of an award of some sort, like a good design award. To-genkyo have come up with a label that figures out when the meat inside has gone bad. No more relying on iffy smells or dodgy colors, the label actually spells it out for you. It's really quite simple, the ink is ammonia-detecting ink and it will darken depending on the level of ammonia present in the enclosed meat. Without the label trust the old saying; red meat isn't bad for you, fuzzy blue-green meat is bad for you.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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