Barbie works at McDonalds

Adland: 

The New York Times has an article called If you pitch it - they will eat where they tell the story of kids'n'food'n'marketing'n'stuff. Who knew that Barbie worked for McDonalds. She obviously doesn't eat there.

Marketing fast food, snacks and beverages to children is at least as old as Ronald McDonald himself. What's new, critics say, is the scope and intensity of the assault. Big food makers like McDonald's and Kraft Foods Inc. are finding every imaginable way to put their names in front of children. And they're spending more than ever — $15 billion last year, compared with $12.5 billion in 1998, according to research conducted at Texas A&M University in College Station.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The hottest toy for the Holiday Season 2004 happens to be The Zone Diet Barbie complete with stapled stomach and moo moo accesories.

    Aug 12, 2003

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