Barking mad dog billboards


Barking Billboards is a new media company, attaching small billboards to dogs with velcro.

"Everybody loves dogs!" declared Farrel Green, a 36-year-old former internet entrepreneur who was spending the weekend walking his foot-high miniature schnauzer, Harry, through the throngs of stars who pitched up downtown for the inaugural TriBeCa film festival (Robert DeNiro, Bill Clinton, Nelson Mandela; even, apparently, Adam Sandler). But Harry was attracting even more attention than most New York dogs, because - like several other canines milling around the festival - he was wearing a billboard advertising a sleek TriBeCa bar and restaurant called Grace. The billboard was Green's idea, and it might yet make him a millionaire.
"We're paying up to $100 an hour for people to walk their dogs," said Green, the founder and - for now - sole full-time employee of Barking Billboards.
"Anywhere in the world, if you have a dog - say you're walking through London, or England, or wherever - people gonna look your way. If you don't have one, you're going to wish you had one." He thought about this for a moment. "Except the Asian continent. They eat dogs. I know that, because my fiancee's Filipino."
Harry would have looked apprehensive at this point, if it wasn't for the fact that he was a dog.

What ad would you place in this media?

UPDATE See also Guerrilla advertising has gone to the dogs for a Swedish version of this ad space.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.