Baseball player's "spidey" senses might be tingling


Baseball player's "spidey" senses might be tingling

Advertisers have their names on stadiums and on signage in the stadiums. Now the ads are making their way to baseball's infield. "Major League Baseball has agreed to have its bases and on-deck circles adorned with logos promoting a movie during games June 11-13 as part of the film's (SpiderMan 2) marketing campaign.

Read more for opinions on this from current and past baseball players. And you can read more about advertising and baseball here.

UPDATE: Adage reports that Major League Baseball Commissioner Allen H. "Bud" Selig has cancelled the on-base ads for Spiderman 2 due to a public outcry.



In AdAge Jonah Bloom wonders what all the fuss is about.

...Maybe they didn

"Little Leaguers deserve to see their heroes slide into bases, not ads," wrote Nethercutt, who is running for U.S. Senate.

"It's gotten beyond grotesque," Nader said. "The fans have to revolt here. Otherwise, they'll be looking at advertisements between advertisements."

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