Most people have the hots for brand-named items. This guy has a different burning desire.
As a young teenager, all I ever wanted to do was to work with my favourite brands - Adidas, Technics, Budweiser, Sony - the names that were plastered over the things I craved to own.
Where some boys had posters of footballers or movie stars on their walls, I had images of trainers and turntables - to be surrounded by these names made me feel better about myself, transforming me from my humdrum middle class life in south London suburbia.
But in less than a month's time, I am going to burn every branded thing in my possession.


















This is exactly the behaviour of a jilted lover.
You have to wonder which of those awful brands betrayed him.
Well, perhaps he found out that all those brands were cheating on him? :)
So, a slow news day at the BBC then? All this NoLogo stuff is old hat. I'd rather he do a SuperSize me style report and buy every product he sees advertised anywhere for a month and we get to see the consequences on his bank account. Or the BBC's to be accurate. (Hang on, I pay for that with my license fee... Bad idea.)