BBDO is sweeping up

 
 

BBDO is sweeping up

Has everyone seen the new business wins lately by BBDO? I mean, they're not just getting Bob's Pizza House for a few grand. They're getting $75 mil, $250 mil, $1.5 billion wins. And today they announced even more. PepsiCo is handing them the business for international work on 7Up and Mirinda. In the past couple months alone, they've scooped-up Daimler-Chrysler at $1.5 billion, Cingular Wireless (the merged Southwestern Bell and BellSouth) at $250 million, Montgomery Ward's $75 million, a mammoth chunk of Schwab's media budget (I can't remember the $$), and countless other accounts all over the world. Man, they HAVE to be the frontrunners for agency-of-the-year.

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