After spending more than a decade churning out advertising campaigns for top brands such as Nike, HP and Toyota on both the agency and production sides of the business, Betsy Beale is bringing her considerable talents and experience to jumP's LA office.
"Betsy encompasses all we are looking for in a powerhouse EP: incredible experience and a certain something that makes her loved by all," noted jumP MD Dee Tagert "We connected instantly and share a vision for our LA office, one I am supremely confident she will deliver."
Following collaborations with top agencies Wieden + Kennedy, GS&P and Saatchi at esteemed studios chrome and Lost Planet, and after spending a number of years at Y&R and TBWA\Chiat\Day, San Francisco, Beale feels well prepared for her new challenge. "Having been around the business for a long time, you know who's good, and jumP is beyond good," noted Beale. "After spending time learning every aspect of this business, I feel as though I am in a great position to bolster the creative editorial that jumP is known for."
While jumP is not revealing any of Beale's forthcoming projects, one can expect work in line with her Emmy and AICP award-winning campaigns for Fox Sports, her acclaimed short film for the Sundance Film Festival, and her 10-part TV series, Head to Head.
Bicoastal jumP is an award-winning creative editorial boutique focusing on commercials, features, short films, music videos, and emerging media content. The firm works with a wide-range of top-tier brands, directors, and agencies continually delivering powerful and efficient results for each of its clients. The company roster includes Partner/Editors: Luis Moreno and Michael Saia, Editors: Lin Polito, Troy Mercury, Terence Ziegler, Richard Mettler, Jack Douglas, Nick Lofting, David Trachtenberg, Mark Imgrund, EP Betsy Beale, Head of Production Juliet Conti, and Partner/Managing Director Dee Tagert.
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