Beanz Meanz Heinz, but maybe not for long

caffeinegoddess's picture
Posted by caffeinegoddess on 7. July 2003 - 18:49

Heinz is concerned their tagline, created by Y&R in 1967 is no longer relevant to British families. So, they are considering a change.

"Rather than making the decision behind closed doors and with carefully selected focus groups, the company is running a contest in coming weeks in which people can decide whether they want to "Save Our Slogan" or "Vote For Change". The company will be re-running some of its classic beans TV commercials from next week."

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Submitted by dabitch on 12. July 2003 - 18:07.
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Remember Beanz Buildz Britz? I think this is a PR stunt in the class of "save our salad cream" really. The Guardian voiced that idea too.

Submitted by anonymous on 17. July 2003 - 12:24.
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I think beans means heins is a old slogon i think it should be yummy scrummy for your tummy brian harley aged 9 from scotland

Submitted by kipper on 18. July 2003 - 2:36.
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heinz beanz from toddlers to teens

Submitted by kipper on 18. July 2003 - 2:42.
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ian from middlesbrough
we want heinz beanz in our canteenz!

Submitted by anonymous on 19. July 2003 - 18:12.
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We think it should stay

Submitted by anonymous on 26. July 2003 - 22:58.
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Beanz Meanz Heinz should stay. A briliant slogon that will always be loved or you could for my slogon beanzheinz heinzbeanz, beanz is what you eat and heinz is what you see. My name is Brendan from Ireland.

Submitted by dabitch on 26. July 2003 - 23:59.
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Hello all happy new posters,

i'm well chuffed to see that I'm not the only one in love with that old tagline. :)

Submitted by anonymous on 3. August 2003 - 16:27.
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heinz can''t be improved so keep it

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