Beckham drives a scooter for Adidas

Adland: 

In an advert that took six month to complete, Beckham, Zidane and other players scooter through Paris, Madrid, Seville and Lisbon to get to the game, Euro 2004. Like a cross between the Italian job and Quadrophenia, this road-movie ad shows all the players going to Lisbon, and reportedly cost £3million to make.



The ad is set to the soundtrack by Quincy Jones’ ‘It’s Caper Time’ from "the Italian job". Along the route the players, among them Patrick Vieira, Ashley Cole and Frank Lampard, meet up for kickoff in anything remotely resembling a pitch. Eventually they take on an entire Portuguese town, before finally the mod squad reaches Rossio, the main square of Lisbon.

Beckhams scooter is covered with mod emblems and crosses of St George, apparently he fancied it so much he had it shipped to his home.

The two-minute version of the ad will air on Sky Sports One Saturday 15th may for the first time, during the Soccer AM. Other airings will be a shorter 60-second version.

Comments (6)

  • Neo's picture
    Neo

    Lucky bastard, that is one nice looking scooter. Can't blame him for bringing it home, I' know I would.

    May 17, 2004
  • Dabitch's picture
    Dabitch

    Aye, so would I.

    Not to be confused with a major Pepsi gladiator advert with Beckham . Is it just me or is there a bit of an overdose of Beckham playing ball for all sorts of things in ads lately? I can barely remember if it's Nike, Pepsi or Adidas.... Kiddin.. I'll reserve judgement until after I've seen this ad, after all, it has scooters in it and I do love scooters.

    May 17, 2004
  • Hidden Persuader's picture
    Hidden Persuader

    Al-right, super cool!! This reminds me of a couple of friends of mine that riding their Vespas they ventured all the way from Lisbon to Amsterdam to some Europena scooter meeting a couple of years ago. A shame they didn't use the Who's "my generation" as the soundtrack :)

    May 17, 2004
  • deeped's picture
    deeped

    For the first time ever I am jealous on Beckham...

    May 17, 2004
  • yaksox's picture
    yaksox

    > A shame they didn't use the Who's "my generation" as the soundtrack :)

    I'd have to agree considering the italian job was a mini cooper ad. - it gets a bit confusing doubling up the soundtrack. I wonder if they had to pay Mini lots for that? Or what about Fine Young Cannibals 'Good Thing'?

    May 18, 2004

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.