Beer's Brand USA aint selling

dabitch's picture
Posted by dabitch on 18. March 2002 - 19:43

Charlotte Beers, top Madison ave brand manager, was hired by the white house to overhaul the US's bad image abroad. Naomi Klein has her theory on why it's not working out - the brand is too strong and the product quite different - which can be best viewed in the article Brand USA at alternet.org.

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