Beer's Brand USA aint selling

Adland: 

Charlotte Beers, top Madison ave brand manager, was hired by the white house to overhaul the US's bad image abroad. Naomi Klein has her theory on why it's not working out - the brand is too strong and the product quite different - which can be best viewed in the article Brand USA at alternet.org.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.