(updated) Natalie Ranger and Eloise Smith from Rainey Kelly Campbell Roalfe/Y & R rocked the house at Best Yet in London. According to the Best Yet press release, Craig Hunt and James Humphreys, last years winners, share the number one position with the girls. The girls get the trip to Cannes though, representing the UK.
Natalie and Eloise positioned various family functions as small businesses, which they advertised throughout the newspaper. The adverts ranged from: Dial a Dad, free taxi service, we pick up from anywhere, to The folks B&B, there's always a bed for you (a single one mind) and Free relationship counselling, Nana's shoulder, for biased opinions 24/7. Each advertisement ended with the line Freephone home, BT Mobile Homeplan. 1,000 free minutes.
The judges were impressed with both the idea, and the execution of this campaign and commented: "It is actually quite humbling how good this is. It is amazing that you have turned this round in a number of hours."
Meanwhile in Lisbon - The celebration of ´Diário de Notícias' 140 years of existence. Diário de Notícias is one of the oldest portuguese daily papers and also the sponsor of the YC event in Portugal. The winners of this years Young Creatives were Daniel Prado (Art Director), Claudio Lima (Copywriter) and Leonardo Pereira (Web-designer) from Foote Cone Belding, Lisbon with "Book" campaign shown below.
Hit tip for the Lisbon story to Hidden©