Big Chief, No Shit
Well, apparently someone in the US doesn't sue for money as adweek reports.
SBC Holdings has settled a federal lawsuit claiming it used the name of legendary Indian leader Crazy Horse without authorization on a brand of malt liquor. SBC, formerly Stroh Brewery Co., acquired G. Heileman Brewing Co. and its Crazy Horse malt liquor in 1996 as part of a bankruptcy proceeding.
The drink was sold in 32 states and manufactured at seven breweries before Stroh closed its factories in 1999.
The settlement calls for SBC to turn over 32 Pendleton blankets, 32 braids of sweet grass, 32 twists of tobacco and seven thoroughbred racehorses -- but does not include money, which the estate says was never its objective. The estate's suit is still pending against Hornell Brewing of Brooklyn, N.Y.
Crazy Horse, an Oglala Sioux, and his warriors wiped out forces led by Lt.Gen. George Custer at the Battle of Little Big Horn in 1876.
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My my . what would the real Crazy Horse think of that (see his last words here - http://www.montana.edu/wwwfpcc/tribes/crazyhorse.html )
"We Preferred Our Own Way of Living". They asked for 32 blankets?
Hmm. Maybe this will be a new trend in law suit cases.
Coming from the land of ubiquitous Indian symbols... everything from High School mascots to local beer... this suit is pure genius.
The fact that Native Americans suffer three times the rate of Alcoholism that whites do was no doubt a factor in their move.
The real justice, as far as Indian affairs goes, is in the fact that 10 million visitors pass through the gates of Reservation Casinos in Wisconsin every year, the only legal gambling around these parts. A windfall of staggering proportions for said Reservations.
All of which brings up the oft-stated common wisdom in these here parts: Gambling is the Moron Tax.