The Big Sn-Apple

Snapple has become New York City's drink of choice. After a $166 million deal making Snapple the exclusive provider of drinks in city schools, parks and other city facilities. Part of Snapple's advertising will be used to promote the Big Apple to tourists.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.