The Heineken twins - or; Stare at a logo long enough and you'll find ... that same very thing other people who stared at the logo found!
Agency: DDFH&B(Irish JWT agency)
AD and CW: I really wish I knew.
Headline:Forget the shorts this summer
Payoff:Lager Beer at it's best.
Client: Heineken (no, Really?)
Agency: PPGH/JWT Amsterdam
AD: Ingeborg de Caluwe
CW: Paul de Jongh
Line: Het thuistenue ( Roughly means; The Home teams Shirt)
Then again, the dutch Heineken campaign is all about close-ups on the beer can as a visual with a witty line, and I have no idea how the irish campaign works. Still, i prefer the irish ad...maybe cause I'm really not that good at dutch..*grin*.
UPDATE & BONUS added Heineken: Rugby Shirt image to the top. "Your official gear for the game. The official beer for Singapore Rugby Sevens. Heineken"
Published November 2002, credits as follows.
Advertising Agency: Bates, Singapore
Creative Director: John Archer
Creatives: Neil Leslie, Kevin Larken
Servicing: Craig Mapleston