A billboard featuring a nude Italian singer sponsored by fitness company, PerfectUK.com has been banned by the ASA.

According to the PerfectUK site, the ad went up July 22nd. It has just this week gone through the adjudication of the ASA. Three complainants objected that the ad was offensive and inappropriate for public display, particularly because it could be seen by children.

The ASA upheld the complaints, although not due to the image as they state that "the ad was unlikely to cause widespread offence or harm to children". It was upheld however because Lorenz International did not respond to ASA inquiries, which they consider a breach of code.