A woman in a revealing mediaeval frock sits perched atop a hay bale, declaring "I love a good session on the Bishop's Finger". , and honestly now who doesn't? I know I love a good round of the Bishop's finger!
Sadly, the ASA didn't like the pun and thought that the womans suggestive pose linked alcohol to seduction and sexual activity. But honestly now, with a name like that what is a decent ale to do but link to sex?
A Shepherd Neame spokesperson said today the ale's advertising campaign was designed to amuse, not offend.
"The campaign is born out of Shepherd Neame's Kentish heritage and evokes the spirit of Chaucer's Canterbury Tales. The beer takes its name from finger-shaped signposts, which guided pilgrims on their way to Canterbury."
There are no plans to run that ad with that line again however, which pleases the ASA who won't have to ban it then.
Note: Update, see the thoroughly disappointing "raunchy" campaign here