Björn loves John, plays vertical tennis live on billboard. Adidas & TBWA Japan did vertical football 2004.

Badland: 

It was a lovely sunny day this Saturday, and on the outside wall of the famous department store NK in Stockholm, Björn Borg met John McEnroe for a game of vertical tennis.

Except they were stuntmen, of course. "We couldn't convince the original players to do a re-match on the wall" said Pernilla Johansson, global PR-&-Event at Björn Borg, to Resume.se.

Speaking of non-originals, vertical tennis has been played on sides of big buildings before.

On the 29th of April this year, the Madrid Open opened with vertical tennis on a wall.

Back in 2008 there was a special installation billboard in Hamburg with a vertical tennis match.

Actually, this has been done by Carlsberg as well, so it's been spotted in Badland before: Vertical football times two - Carlsberg vs Adidas. The root? TBWA Japan had the entire world talking with their Adidas vertical football ad in 2004 - and they raked home the awards.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.