Black Starbuck


Is Starbucks marketing tactic to sue everybody?
It's an interesting way to get word of mouth, and in the case of Sambucks,
not too far fetched to belive that was done for her own publicity. Laying the law down on a creative mocha Frappuccino addict for messing with their squeaky-clean trademark shirts though is another story. Brings the 'evil corp' of the new york 130 dollar water story to mind - which spread and confirmed across the web like a bad stain. This made them retract ads quickly anytime someone said 'collapse' for fear of offending.

advice: keep this spin tactic up, you'll get dizzy and fall over starbucked.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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