BMF Melbourne is bringing back a famous Australian advertising icon: SOLO Man. Gone for over 20 years, the new campaign is a take on SOLO's history and shows how the Australian legend began.
"Our aim was to reinstate SOLO as the best reward for a big thirsty effort, and we felt there's no better man to deliver this message than SOLO Man. He's demonstrated SOLO's thirst crushing powers to generations of Aussie men, so we're really excited to see this campaign introduce a new chapter in his history." sad Meg Terrill, SOLO Brand Manager.
Dave Klein, Executive Creative Director BMF Melbourne said, "I grew up watching SOLO Man jump over cliffs, ride wind surfers through the desert and even wrestle crocodiles. Back then he was pretty awesome. Our challenge was to introduce him to a new generation of fans and bring the idea to life of why SOLO is the original thirst crusher."
The campaign launches nationally on TV on February 5, supported by cinema, outdoor, and an extensive online presense including a YouTube channel.