BMW uses afterimage to brand their logo in viewers minds

 
 

BMW uses afterimage to brand their logo in viewers minds

"What do we see when we look straight at the sun and then close our eyes? That's right, a bright moving disk that lasts several seconds. Every child knows this afterimage effect. We use the afterimage effect for a completely new brand experience, for the first advertising commercial that doesn't use a directly visible logo, but by doing so generates a more intensive connection to the target group. We developed a cinema ad for BMW motorcycles that turns spectators into astonished fans. It does this by using an afterimage of the brand to literally get inside people's heads. "

via Metafilter

Adland: 

Comments

Adage reports about it today, and one of the first comments says: "This is destined to fail" - what do you think?

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