Bold is now thin

.. and thin is the new Bold. Hey, I'm on a fontroll today. It's an official word now.

I mentioned the Bold font in passing again when the Bold forum announced its imminent demise (*sob*) - but Kenneth Pilo who founded Bold as an advertising and design forum as well as site in Sweden isn't the lazy type (he's even managed to spawn four times though I hear his missus did a lot of the grunt work, pun intented and seriously bad) so he created the Bold font as well as the now skinny version of it. Pilo thin is what happens if you remove the meat from the bold, yes, it's the line left. I like that. Like the size 0 of famous fonts. Check it.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.