Boone/Oakley auctions superbowl ad on eBay

Adland: 

North Carolina based ad agency Boone/Oakley are auctioning away a 'creatively brilliant' commercial to be screened during the Super Bowl on eBay auction, hurry if you want it as the auction is soon closing.

Asked why his agency would make such an unusual offer, creative director David Oakley explains, "we must be nuts."

Related Links:

In revolutions magazine - Independent agency auctions Super Bowl ad on eBay

ZDnet.co.uk a Super Bowl commercial for the highest online bidder at eBay

Business Wire press release: The package went up for auction on November 4.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (11)

  • aiiobo's picture
    aiiobo

    Clever stunt indeed. They got a lot of PR out of that one.

    Nov 10, 2003
  • adlib's picture
    adlib

    I was wondering the same thing Robblink - the bid is quite high, for only three "creative concepts" or three commercials.

    Nov 11, 2003
  • Robblink's picture
    Robblink

    Great news find Dabitch! EBay's going to make a ton from this auction!

    I wonder about the bid price though. It seems kind of high for just two weeks of work. They did specify that media and production costs aren't included. Maybe the bidders didn't read the body copy?

    Nov 10, 2003
  • Dabitch's picture
    Dabitch

    There's body copy?

    ;) just teasing all writers out there. *teehee*

    Nov 10, 2003
  • Dabitch's picture
    Dabitch

    the smallprint:

    **Production costs, media costs, and out-of-pocket expenses are not included.
    ***You are bidding on 2 weeks of our time to develop a brilliant Super Bowl commercial idea and the time it will take for us to supervise the production.
    ****We will present up to 3 concepts/directions for your approval

    and naturally, they reserve the right to refuse service, all money would then be refunded.

    Nov 11, 2003
  • Robblink's picture
    Robblink

    Who won the bid? The winner's username isn't posted.

    Nov 11, 2003
  • Dabitch's picture
    Dabitch

    yeah, strange.. None of the history is listed. Maybe one needs eBay account to log in and view the history. I don't have one, over there Dabitch isn't a name, and their "family policy" rejects it. ;)

    Nov 12, 2003
  • aiiobo's picture
    aiiobo

    Even when you log in there is no history list, and no winner of the bid listed. Very curious - anyone else smell a SCAM here?

    Nov 12, 2003
  • aiiobo's picture
    aiiobo

    That auction was pulled. New listing here:

    EBay auction for superbowl ad "On Tuesday night, Nov. 10, after 141 bids (and over 20,000 unique hits), eBay put a premature halt to our original auction, due to a technicality regarding our phone number.... "

    From the creativity newsletter: "The original offer listed the agency's
    phone number, an eBay no-no. Monday night, bidding on the original
    listing had reached $350,000, while the relisted offer is currently going
    for $40,400. In the meantime, B/O seems to have kicked off an eBay
    trendlet. You can now also bid on Super Bowl concepts developed by a pair
    of "hip Hollywood filmmakers", the author of The Beanie Baby Handbook, a
    Las Vegas production company or the proud holder of an MFA in creative
    writing."

    Nov 13, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    hey guys the auction is back!

    Nov 14, 2003

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